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Rethinking Your Approach to B2B sales

A common approach to B2B sales B2B sales can significantly boost your bottom line. If you don’t have a B2B sales strategy, you should begin rethinking your approach to B2B sales. Consider the following common sequence of events in professional and collegiate sports. Many organizations have some version of this story that plays out all […]

08-20-21

Focusing on sales strategy during chaos

4 questions that kill sports comeback strategies During times of chaos, most sales and marketing leaders in professional and collegiate sports look beyond chaos to focus on strategies that get their organizations on track. They know that the crisis will end…eventually. When it does, they must hit the most aggressive revenue targets of their careers […]

08-20-21

More Data Means Better Insights & Greater Revenue – Right?

Part of PILYTIX Series “Challenging Conventional Wisdom”: More Data Means Better Insights & Greater Revenue Everyone is telling you that you must have more data.  You have to know EVERYTHING about your fans, your salespeople, your building, and your business process.  If you don’t have access to every single data point related to your business you […]

08-20-21

Larger prospect pools. Do they mean greater sales?

Part of PILYTIX Series “Challenging Conventional Wisdom”: Larger prospect pools. Do they mean greater sales? Larger prospect pools represent a tactic to cast a wider net to maximize sales. It is a tactic that nearly all organizations have tried at some point. The idea, simply put, is that if the organization approaches a larger target […]

08-20-21

Hit activities and hit your goal. Does this KPI measure work?

From the PILYTIX series “Challenging Conventional Wisdom”: Hit activities and hit your goal Conventional wisdom says this: hit your activities and hit your goal.  idea of hitting the requisite number of activities to hit a goal, is often a well-intentioned practice among sales leaders and their B.I. partners. A pro sports sales leader’s activity dashboard […]

08-20-21

Sales and on-field performance. Do they influence one another?

Part of the PILYTIX Series “Challenging Conventional Wisdom”: Sales and on-field performance. Do they influence one another? Talk to most sales leaders in pro and collegiate sports and they will tell you with 100% certainty that sales and on-field performance are related. That is, it becomes more difficult to sell when the teams are struggling […]

08-20-21