Fundraising Leadership Archives

Replace sales and fundraising KPIs with data science

Six reasons nimble business leaders move away from outdated measurement practices of sales KPIs Many sales and fundraising leaders rely on KPIs – key performance indicators – to measure, predict, and ensure success. Ironically, these often perpetuate tiered success levels in which too many salespeople or fundraisers fail to meet their potential. The problems with KPIs stem from […]

12-30-21

Parallels Between Sales and Fundraising

Leveraging Insights From Corporate Sales to Accelerate Data-Driven Success in University Fundraising This journal article examines the parallels between sales and fundraising. It examines analytics teams at large corporate sales organizations and university fundraising organizations. In addition, the article compares the overall missions of each organization type, specific roles, responsibilities, priorities, and challenges faced by […]

12-29-21

Cost containment strategy for fundraising

Leverage personnel resources as a cost containment strategy for fundraising Very few organizations have the luxury to spend uncontrollably without consideration of revenue, donations, or income. Typically, executives are accountable to make decisions that drive financial growth while containing and often reducing costs. Two cost containment options available for fundraising organizations are both difficult and […]

08-02-21

Hidden Costs in Fundraising Organizations

Hidden costs in fundraising organizations are illusive Many colleges and universities look to reduce non-essential costs from their budgets, especially during challenging times. Typically, finance professionals examine the income statement to reduce or eliminate unnecessary line items. Hidden costs in fundraising organizations are difficult to identify. Typically, they lead directly to greater expenses elsewhere that […]

07-30-21

Behaviors Change, So Should Contact Scores

The problem with typical contact scoring Universities typically have a tremendously vast contact database accumulated from multiple sources. Typical contact scoring models do not take changing data into account. In fact, data points used for scoring are often pre-defined data fields, static, rarely updated and/or quite stale. Occasionally, expensive demographic data appends and data garnered […]

07-25-21

Maximize Donations During Times of Crisis

Throughout the years, financial stability remains the highest priority for sustainability. However, in times of crisis, such as what we see with the pandemic, economic uncertainty is a given. Regardless of timing, fiscally responsible organizations have plans in place and look to navigate their organizations through difficult economic times. University fundraising departments summon specialists to […]

07-17-21

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