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The Story of the Best Business Technology – Ever

The best business technology story reveals several data points that tell a very compelling story Here’s a fun story of the best business technology – ever. The case study is currently on the website of a sales technology company. Other than being a mutual client, our company has no affiliation with them. So, we’ll just […]

12-03-21

Realistically Evaluate Sales Technology – Part 2

Realistically evaluate sales technology: Understand what contributes to success – and what doesn’t You have a handful of sales and marketing technologies. In one year, you have a nice increase in ticket revenues. Suddenly, all of your sales technologies are claiming credit for that success. Our goal is realistically evaluate sales technology. They speak proudly […]

08-21-21

Use of Sales Technology – Part 1

Realistically evaluate sales technology by asking, “Who uses it?” On the whole, the sports industry has an awkward relationship with technology.  At one end of the spectrum, some sports leaders fear new technology. At the other end of the spectrum, others think that technology should replace thoughtful salesmanship. Whatever we believe, we should realistically evaluate […]

08-21-21

Proprietary Algorithms – The two emptiest words in technology

Proprietary Algorithms – are they magic? Several months ago, I was approached by a startup CEO offering to pair his company’s analytical tools with ours. The firm’s senior leadership team told me fantastic stories about the power of their company’s proprietary algorithms. I would never need to hire a new data scientist or statistician they […]

08-21-21

CRM Misstep – More Data, No Strategy

Do we modify the CRM because we can? CRM Misstep – more data, no strategy. The big data revolution is accelerated by advances in technology and a focus on “data driven decision making”. Today, sales data is prolific – and the ability to leverage it is massive. Yet, in their haste to do so, too […]

07-01-21

3 Reasons Your Sales Team Shuns Technology

Not For The Faint Of Heart: All Reasons Start With “You” Your company has just made a big investment in a new sales technology. Maybe you were the new product’s champion or you gave final approval for the expenditure. You know that this should have a major impact on sales. And now, no one seems […]

06-29-21