Blog

Behaviors Change, So Should Contact Scores

The problem with typical contact scoring Universities typically have a tremendously vast contact database accumulated from multiple sources. Typical contact scoring models do not take changing data into account. In fact, data points used for scoring are often pre-defined data fields, static, rarely updated and/or quite stale. Occasionally, expensive demographic data appends and data garnered […]

07-25-21

Maximize Donations During Times of Crisis

Throughout the years, financial stability remains the highest priority for sustainability. However, in times of crisis, such as what we see with the pandemic, economic uncertainty is a given. Regardless of timing, fiscally responsible organizations have plans in place and look to navigate their organizations through difficult economic times. University fundraising departments summon specialists to […]

07-17-21

CRM Misstep – More Data, No Strategy

Do we modify the CRM because we can? CRM Misstep – more data, no strategy. The big data revolution is accelerated by advances in technology and a focus on “data driven decision making”. Today, sales data is prolific – and the ability to leverage it is massive. Yet, in their haste to do so, too […]

07-01-21

3 Reasons Your Sales Team Shuns Technology

Not For The Faint Of Heart: All Reasons Start With “You” Your company has just made a big investment in a new sales technology. Maybe you were the new product’s champion or you gave final approval for the expenditure. You know that this should have a major impact on sales. And now, no one seems […]

06-29-21

The Sales Forecast Isn’t the Problem

Uncertainty Is Only A Symptom – The Sales Forecast Isn’t the Problem PILYTIX regularly receives calls from business leaders in desperate need of forecasting help. Calls typically spike right after corporate earnings announcements. Panic quickly sets in at companies that post disappointing results. These organizations need forecasting help either because of missed targets or a […]

06-20-21

Data difficulties hamper success

Root causes of data difficulties reveal the path forward You have a data problem but haven’t fixed it. You know that you are losing sales. And, with an inability to derive insights from your data your company will lose its competitive edge. But your data challenges run deep and it would take serious effort to […]

06-06-21