Leveraging A.I. To Increase Ticket Sales

About

The Milwaukee Bucks are a professional basketball team competing in the National Basketball Association (NBA) as a member of the Eastern Conference, Central Division. The team was founded in 1968.

Location:

Milwaukee, Wisconsin
Industry:

Sports & Entertainment

Select Results

10%
More new sales opportunities than their peers
30%
Higher win rate than their peers

The Milwaukee Bucks path to positioning their sales team to focus on the best opportunities, limit wasted time, and empower managers with deeper pipeline insights

For the 2017-18 season, the Milwaukee Bucks endeavored to be on the cutting edge of technology with it’s sales practices. In doing so, they partnered with PILTYIX on a pilot project to test the PILYTIX platform for three months with randomly selected members of the Bucks’ sales team. By not introducing any additional changes throughout the sales organization, the Bucks were able to isolate the results of the study, which provided a clear view of the impact of the PILYTIX platform.

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Review

Cameron Lipnicky / Senior Sales Associate

"I had four “Stage 7” deals (Initial Payment Received). I was positive that all four were going to win for the full amount, but PILYTIX had all of these deals around 20%. When I connected with these prospects, I found out that they had all changed their minds. I now use the PILYTIX insights to focus on the deals that should close and push for quicker decisions on the less likely deals. This focus allowed me to close a lot more business over the summer."