Win Rates and Cycle Times: Impacts on Redblacks’ Sales


Ottawa Sports and Entertainment Group (OSEG) is a professional sports group based in Ottawa, Ontario, Canada. Among their primary holdings are the Ottawa Redblacks, a team playing in the East Division of the Canadian Football League (CFL).

  • Location:
    Ottawa, Ontario, Canada
  • Industry:
    Sports & Entertainment
Select Results
  • 2.6X

    Increase in overall win rates

  • -37 days

    Decrease in full season cycle times

Despite dramatic challenges, the Ottawa Redblacks significantly boost ticket sales

Every business felt the far-reaching effects of the global COVID-19 pandemic. Many of these impacts lingered far past the inception of the pandemic in 2019. Among the most impacts for sport teams were: schedules, venue capacity, attendance, and front office staffing. As a result, teams all over the world were left to figure out what to do with their budgets following a significant drop in revenues. The Ottawa Redblacks decided they needed to attack the problem head on by maximizing the effectiveness of their sales team.

Want to see results like the Ottawa Redblacks?

Brock Gibson

Brock Gibson / Director - Ticket Sales and Service

Despite all the challenges we faced, the sales team sold more season tickets than in the past 5 years because of PILYTIX; PILYTIX shows our sales team where to focus their attention.